First technical price: sports quality at the best price

We design and distribute
From the first idea sketched on paper to the finished product on our store shelves, we manage 100% of our products' value chain: design, production, transport, and retail. Our 2,500 engineers based in 18 design centres worldwide work tirelessly to bring ever more comfort, safety, technical performance, and innovation to our products, while keeping costs under control to make them accessible to as many people as possible.
High standards for your low prices
Wondering how we achieve such low prices without sacrificing durability? The answer is simple: we manage everything. From the first sketch to the final stitch, we are the designers and the distributors. By cutting out the middlemen, we reduce costs so you can benefit directly from the savings. Our 2,500 engineers work every day to bring you more comfort and innovation, all while keeping prices unbeatable.

Why choose an first technical price?
Starting a new activity is an adventure, but equipment shouldn't hold you back. Our first technical price is the most affordable product in its category, with zero compromises on your safety or enjoyment.- 1
Zero compromises
You benefit from all the essential technical features
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Transparency
No hidden costs, just the exact quality you need
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For everyone
Perfect for kitting out your kids or trying out a new sport

Tested in thelab, approvedon Swiss terrain
A selection designed for your progress
Whether you are looking for a backpack for your next hike or a ball with great responsiveness, our first technical selection meets your immediate needs. We use your feedback to fine-tune every single detail day after day.
This season's essentials
Ready to get started?
Buying your gear shouldn't hold you back. With our transparent pricing and a 2-year guarantee, the only risk you're taking is discovering a brand-new passion.
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Feedback culture
Your reviews matter and help us improve our products.
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Reviewed by our coaches
Our own team members test the gear themselves in the field.
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Rating of 4.63/5
This is the average score achieved by our FTP products across more than 100 different ranges.
Fairly priced products





















